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Bachelor of Science in Business Administration in Marketing Communication / Advertising

Amerika Birleşik Devletleri

Ne öğreneceğim?

Marketing and advertising are dynamically changing. New technologies enable interactive engagement with customers. Marketers who understand the current communication and digital environment and adjust company marketing communications have a competitive edge. The Marketing Communication/Advertising major prepares students to understand and to develop integrated marketing communication strategies. A unique feature of the Marketing Communication/Advertising program is that every student will develop a marketing communication plan for a business.

Program Learning Goals

Having completed a major in Marketing Communication/Advertising, the student will have the ability to:

Understand the function of marketing communication strategy within the context of the overall marketing strategy;

Analyse marketing communication problems using analytics and appropriate theories;

Develop a marketing communication plan for a business.

Career Opportunities

Students majoring in Marketing Communication/Advertising often pursue careers in promotional management, marketing communication, direct marketing, public relations, and advertising account management.

Hangi bölümdeyim?

College of Business

Öğrenim seçenekleri

Full Time (120 kredi saati)

Okul ücreti
US$44,600.00 (TRY 840,083) Yıllık
Başvuru Tarihi

1 July 2023

Başlangıç tarihi

21 Ağustos 2023

Yer

College of Business

1215 Wilbraham Road,

SPRINGFIELD,

Massachusetts,

01119, United States

Giriş koşulları

Amerika gelen öğrenciler için

Students should have high school transcripts in English.

Uluslararası öğrenciler için

Students should have high school transcripts in English.

Undergraduate students can use any of the following standardized tests to meet our English language requirement:

TOEFL - 79 IBT

IELTS - 6

PTE Academic - 53

STEP Eiken - Pre-1

iTEP – 4

Duolingo - 105 DET

Admission is on rolling basis.

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