From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities.

The professional sales concentration prepares graduates for a successful career in business-to-business sales. Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience. Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.

Related Experience

The Department of Marketing is proud to support two nationally recognized student organizations, American Marketing Association ODU Club and Alpha Kappa Psi. We highly recommend that you become involved with one or both of these organization during your time at ODU. Some of the benefits of membership in these organizations include: the ability to interact with students who have common interests, the opportunity to network with marketing professionals in the community, and the ability to make a difference by helping out non-profit organizations.

Through frequent collaboration with the business community, the Marketing Program also offers ample opportunities to work on real-world marketing projects with actual businesses. These are integrated into many of our marketing courses as well as a standalone Practical Marketing Solutions course. Students gain valuable hands-on learning experience, interact with business owners, and often gain internship or job opportunities as a result of the projects.

Old Dominion University is located in the Norfolk - Virginia Beach metropolitan area (in the greater Hampton Roads), with a population of about 1.5 million. The area is rich in recreational and cultural activities. Washington, DC is only three hours away, and Norfolk has one of the best natural harbors on the East Coast. The Hampton Roads area is home to many local and international businesses, giving students opportunities to gain experience in the working world of marketing through internships, co-ops, and externships.

Careers

A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Marketing provides a broad range of career paths that allow you to choose a job that best suits your interest and talents. A concentration in Professional Sales will prepare you for careers: Sales Representatives; Sales Managers; Marketing and Sales Coordinators; Communications Specialists, and more!