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This 30-Hour Master’s in Marketing Research and Analytics program focuses on both quantitative and qualitative research methods and their application in a marketing context. Students will learn to analyze data using cutting edge marketing analytics techniques and how to apply the results to guide and support marketing-related decisions in companies.

MKT 5360 - Marketing Concepts and Strategies 3 Semester Credit Hours
MKT 5376 - Methods in Research Design, Data Acquisition, and Analysis in Consumer Behavior 3 Semester Credit Hours

MKT 5369 - Marketing Analytics Basics 3 Semester Credit Hours

Or

ISQS 5345 - Statistical Concepts for Business and Management 3 Semester Credit Hours

MKT 5370 - Advanced Statistics for Marketing 3 Semester Credit Hours
MKT 5371 - Measurements and Survey Research in Marketing 3 Semester Credit Hours
MKT 5375 - Experimental Design and Analysis in Marketing 3 Semester Credit Hours
MKT 5373 - Market Forecasting and Analytics 3 Semester Credit Hours
MKT 5374 - Consumer and Big Data Analytics 3 Semester Credit Hours
MKT 5372 - Qualitative Research in Marketing 3 Semester Credit Hours

MKT 5380 - Applications of Marketing Research 3 Semester Credit Hours

Hangi bölümdeyim?

Rawls College of Business

Öğrenim seçenekleri

Full Time (30 saat)

Okul ücreti
US$18,413.00 (TRY 126,381) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

24 Ağustos 2020, 13 Ocak 2021

Yer

Rawls College of Business

703 Flint Avenue,

LUBBOCK,

Texas,

79409, United States

Giriş koşulları

Amerika gelen öğrenciler için

Students who have already earned a Bachelor's degree and wish to continue their education at the Master's or Doctoral level.

Uluslararası öğrenciler için

The applicant must have earned a bachelor’s degree from a regionally accredited institution in the United States or its equivalent from a foreign institution.

Test of English as a Foreign Language (TOEFL) - The minimum TOEFL score required is 79.

International English Language Testing Service (IELTS) - The minimum IELTS required score is an overall band score of 6.5 on the Academic version.

Pearson Test of English Academic (PTE Academic) - The minimum required PTE Academic score is 60.

Cambridge C2 Proficiency Test (Cambridge CPE) - The minimum required Cambridge CPE grade is a score of 180 or above.

Cambridge C1 Advanced Proficiency Test (Cambridge CAE) - The minimum required Cambridge CAE grade is a score of 175 or above.

Application Deadlines: Applications should be submitted by January 15th for fall and June 15th for spring semester.

Size en yakın IELTS sınav merkezini ve sınav tarihlerini arayın

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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Üniversite hakkında

Wall Street Journal, TTU’nun mezunlarını ABD’de işverenler tarafından en çok aranan ilk 25 arasında sıralamaktadır.

  • Ödüllü bir İspanyol Rönesans tarzı kampüs üzerinde kuruludur
  • 128 yüksek lisans,66 doktora programı, 67 lisansüstü sertifika
  • Online programlar U.S. News & World Report’da yüksek sıralarda
  • Öğrenciler cesur ve bağımsız olmak üzere eğitilir