Bachelor of Business in Marketing

Griffith University

The world is evolving, with a clear shift away from outdated business practices. The new Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It's a whole new way of thinking for a whole new generation of business professionals. The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in the new degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings. You can also gain practical experience by working in internships or on projects based in industry or in the community, and credit towards your degree. With over 150 industry partners, you'll get to experience a wide range of business types and learn from authentic situations. This practical, applied approach to learning equips you with skills needed to stand out when it comes to graduate employment positions.You can take your career just about anywhere with a Bachelor of Business. With a proven mix of work-integrated programs and professional skills, you'll be prepared to work in not-for-profit, government and corporate organisations as well as start-ups and entrepreneurial enterprises with your highly transferable business skills. Business careers traditionally have a high skill level and are seen as having stable to strong growth in future years often with weekly pay levels above average. Whether you want to be involved in financial decision making, analysing consumer trends, running your own business or climbing the corporate ladder of a multinational organisation, you'll graduate with the skills and knowledge to make your mark with employers or forge your own path.

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