Diploma in Digital Marketing

University of Victoria

Responding to the growing need for education and competency development in digital skills and marketing, the Diploma in Digital Marketing (DIGM) will equip learners with the expertise to effectively develop and analyze digital marketing initiatives, strategies and communications.

Comprehensive training in digital marketing strategies

By fostering a thorough and practical mastering of digital marketing methodologies and their integration with traditional marketing, advertising, sales and communication, participants will refine their competencies in digital marketing planning, search engine optimization (SEO), social media marketing, content creation and analytics. Graduates will develop in-demand skills and competencies required to plan, execute, measure and lead digital marketing projects and promotional campaigns. Learners will explore digital marketing strategies across multiple digital channels, including SEO, online advertising, content marketing and social media.

In-demand skills for digital marketing professionals

The courses in our digital marketing diploma program supports learners with a variety of in-demand skills, tailored towards professionals in marketing, promotion, or communication fields. The DIGM diploma program builds on the success of existing non-credit programs in marketing communication and business management, making it ideal for those looking to upskill for career advancement, transition into key marketing roles, or enhance their digital expertise while collaborating with marketing and promotional teams.