Postgraduate Certificate in Business Management - Digital Marketing

The University of Auckland

The Postgraduate Certificate in Business Management (PGCertBM) is available to new graduates and working professionals seeking a shorter duration qualification to enter career pathways related to business management in local and international business. The programme offers three specialisations designed to develop knowledge, skills and capabilities that you can apply to real-world organisational challenges: Digital Marketing, Strategic Management, Human Resource Management, The PGCertBM offers an alternative pathway for graduates who are initially uncertain about committing to a masters programme, and for those who do not achieve the required GPA for direct entry to the Master of Business Management (MBM). Courses passed for the postgraduate certificate can be reassigned to the 180-point MBM provided you meet the minimum GPA entry requirement and the postgraduate certificate has not been awarded. The PGCertBM also serves as an additional exit qualification from the MBM for students who are unable to complete the requirements for progression to the advanced courses.