B.S. in Marketing and Advanced Computing

Rensselaer Polytechnic Institute - INTO

The future of marketing is here and it’s powered by data, technology, and innovation. At Rensselaer’s Lally School of Management, the STEM-designated B.S. in Marketing and Advanced Computing prepares you to lead the next generation of digital marketing, consumer analytics, and AI-driven strategy. You'll gain the business acumen, technical skills, and real-world experience to thrive in a tech-enabled global marketplace.