Graduate Certificate in Marketing in the Digital Economy

Amerika

7

Ne öğreneceğim?

Program Learning Outcomes

  • Students completing the certificate will have an understanding of the technological environment of marketing and business.
  • Students completing the certificate will have knowledge and skills to analyze data and make critical marketing decisions.
  • Students completing the certificate will have knowledge of tools and procedures to practice marketing analysis and digital marketing.

Required Courses

Students who complete the following three-course sequence can earn this certificate, which provides evidence of specialization on the academic transcript.

  • MKTG 820: Digital Marketing
  • MKTG 885: Marketing of High-Technology Products and Services
  • MKTG 886: Seminar in Marketing Analytics

Hangi bölümdeyim?

Lam Family College of Business

Öğrenim seçenekleri

Full Time (9 kredi saati)

Okul ücreti
US$12,482.00 (TRY 428,670) Yıllık
Başlangıç tarihi

Eylül 2025

Yer

Lam Family College of Business

1600 Holloway Avenue, Business Building,

SAN FRANCISCO,

California,

94132, United States

Giriş koşulları

Uluslararası öğrenciler için

4-year Bachelor’s degree and a GPA of 3.0 or higher and a knowledge of Principles of Marketing as supported by coursework taken within the past 7 years.

TOEFL score of at least 80 (or 550 PBT), IELTS score of at least 7.0 or PTE score of at least 65 is required.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

ADD TO MY FAVOURITES

İletişime geç