The MS in Packaging, Identities and Systems Design, a degree first offered in 1966, educates students from diverse cultural, professional, and educational backgrounds in design thinking, technical skills, collaborative abilities, academic knowledge, and managerial competence. While focusing on creative problem-solving, the curriculum is industry-oriented. Graduates enter the professional world with an outstanding body of work, prepared to become innovative leaders in the field of package design.

The MS in Packaging, Identities and Systems Design is an initial master’s degree that offers students structured courses on the decision-making process for new product and package development, featuring direction in package design, typography, brand development, marketing, structural packaging, packaging technology, fragrance packaging, and the business aspects of the package industry.

Learning outcomes of the MS Packaging, Identities and Systems Design degree:

Apply contemporary design processes, methods, tools, and technologies toward sustainable solutions that address social and environmental concerns, and build capacity to adapt and augment these skills throughout their lives.
Achieve competency in exploring and expressing inclusive and universally accessible design solutions across two, three, and four dimensions by continuously evaluating the impact of design decisions on local and global resources and communities.
Gain the capability to research, identify and ethically incorporate current sustainability practices in material use, distribution, life cycles, earth ecologies, and social practices.
Demonstrate knowledge and critical understanding of a wide range of design theories and histories within their socio-economic context, and direct that expertise toward both applied and theoretical frameworks.
Develop humility, social sensitivity, and cross-cultural competency to provide strategic leadership that takes into consideration a plurality of perspectives within a multidisciplinary professional or academic environment.