Bachelor of Business/ Bachelor of Communication (Community and Public Relations)

Queensland University of Technology

Our business degrees are uniquely designed to inspire you to realise your full potential, to think entrepreneurially, and to ethically and sustainably shape the future of business. Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context. Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline. You can study accounting, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, or public relations. Graduates of the business and communication double degree can find careers as media or entertainment producers, public relations consultants or international business specialists.Social media provides individuals and organisations with a powerful voice to share their opinions, build brands, and tell impactful stories. Information also circulates much more rapidly in the digital era. The need to build and enhance relationships between organisations, individuals, and stakeholders - and mitigate potential crises - has never been more critical.This major prepares you to deliver reputational outcomes for clients. You will learn how to maintain effective relationships, build reputations, influence opinions, and manage crises. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.After entering the Bachelor of Business/Bachelor of Communication, you'll start by studying a range of fundamental skills that blend cutting-edge technologies with proven communication techniques you can take into any industry. Later in your double degree, you'll be able to choose the major that best suits your dream career.

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