Bachelor of Business/Bachelor of Communication (Media and Communication Industries)

Queensland University of Technology

Our business degrees are uniquely designed to inspire you to realise your full potential, to think entrepreneurially, and to ethically and sustainably shape the future of business. Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context. Graduate with deep knowledge and experience in your chosen major, equipping you as a professional in your chosen discipline. You can study accounting, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, or public relations. Graduates of the business and communication double degree can find careers as media or entertainment producers, public relations consultants or international business specialists.Digital communication platforms, streaming media, and online content consumption are reconfiguring how we communicate and access information. Governments, corporations, and entertainment industries, like TV, games, and social media, must fundamentally rethink how to capture attention in an increasingly fragmented landscape.This major prepares you to lead industries, organisations, and teams through the complexities of digital disruption and social change. You will learn how to navigate the economic, cultural, technological, and regulatory aspects of digital media, develop specialised skills in social media management and data analytics, and master new strategies for audience engagement.After entering the Bachelor of Business/Bachelor of Communication, you'll start by studying a range of fundamental skills that blend cutting-edge technologies with proven communication techniques you can take into any industry. Later in your double degree, you'll be able to choose the major that best suits your dream career

Faculty of Business and Law

096579G