A Bachelor of Business in Marketing provides you with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. You’ll graduate job-ready with a strong body of business knowledge and marketing ability.

The Bachelor of Business (Marketing) builds a strong understanding of business principles while you learn key knowledge in marketing theories and practice. This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends and a variety of ways to respond to them. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information. This course also involves industry work placement where you will gain hands-on experience that complements your theoretical knowledge.

Career opportunities

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Career paths

Marketing Coordinator
Assistant Product Manager
Sales Manager
Social Media Specialist

Learning outcomes

Understand the concept of influence and use it to create unforgettable engagement
Develop brand loyalty by creating a connection with the customer
Build exciting and strategic campaigns to catch consumers’ eyes
Incorporate industry trends, needs and opportunities into masterful marketing