Bachelor of Business - Marketing

Charles Sturt University Sydney and Melbourne

The course consist of 24 standard subjects. Each of the employability and work placement subjects consists of a 6-point subject and is complemented with a 2-point transferable subject which forms a standard 8-point subject.

Students must ensure that there are no more than 12 level one eight-point subjects in their degree (note: the combination of a BUS 6-point subject with an EMP 2-point subject equals one 8-point subject). The level of a subject is designated by the first digit in the subject code, eg ACC100 is a level one subject.

Students enrolled at Charles Sturt University Sydney and Charles Sturt University Melbourne may have a limited selection of majors, minors and electives.

Students enrolled at Charles Sturt University Sydney and Charles Sturt University Melbourne will complete structured work integrated learning activities as part of their program of study. The opportunity to undertake work placement may be available for students contingent on satisfactory progression and grades.

You'll learn essential marketing content - from understanding consumers and conducting market research, through launching product and service innovations, to formulating communication strategies to build long-term customer relationships and create value for customers, stakeholders and businesses. When you study marketing at Charles Sturt, you'll integrate contemporary topics such as digital and social media marketing, as well as social and sustainable marketing, into your learning.