Bachelor of Business (Marketing)

University of Wollongong

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses. During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research.

102881B