Bachelor of Business (Marketing)

Swinburne University of Technology

Step into a world of opportunity with our Bachelor of Business degree. Tailor your path with a broad range of majors, ranging from Finance to Entrepreneurship. Experience hands-on learning and develop your digital skills across leading platforms like MYOB, Xero, and Google Analytics. Contribute to sustainability projects and make a positive impact on the world and others through ethical business practices. Connect with industry experts and mentors in your areas of interest for unparalleled personal growth and networking opportunities.​Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, youll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.

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