Bachelor of Business (Public Relations)

University of Wollongong

Public relations (PR) is about managing information and relationships between organisations and stakeholders, individuals and the public, or a combination of these. The key is effective, and strategic, communication that builds understanding. PR can create awareness, trust and a favourable public image that help shape and maintain the reputation of an organisation, event or person. PR activities can take place in business, government, and not-for-profit-settings. While studying the PR Major, you will gain real experience with real clients and issues to develop the skills required as a PR professional.

102881B