Bachelor of Digital Marketing and Advertising

Deakin University

Unlock your creative, strategic and digital potential with Deakin’s Bachelor of Digital Marketing and Advertising the only degree of its kind offered by an Australian university. Feel empowered to explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide.

You’ll study consumer psychology and business analytics while building your advertising craft – from copywriting and art direction to social media content and brand communication. You’ll turn audience insights into creative brand stories that capture attention and influence behaviour.

Using industry tools, emerging technologies and how to ethically engage with AI tools that drive today’s digital economy, you’ll think strategically, create compelling content and deliver it across digital platforms.

Be prepared for careers across digital marketing, marketing and advertising, strengthened by data driven marketing knowledge, creative advertising skills and future focused capabilities in AI and digital innovation.