Bachelor of Marketing and Public Relations / Bachelor of Communications and Media

The University of Notre Dame Australia

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

If you are interested in analysing effective marketing strategies and have the ambition to be an expert in the field of communications, this double degree will suit you perfectly. Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more. The degree's Marketing and Public Relations component provides you with a holistic and comprehensive skill set, making you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print, and multimedia texts using traditional, new, and emerging media technologies. You can tailor the program to your particular interest by majoring in Journalism, Film and Screen Production or Photography.

School of Law & Business

073023M