Bachelor of Media and Communication / Bachelor of Business (Public Relations)

Swinburne University of Technology

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

088392G