Bachelor of Professional Communication - Advertising

RMIT University

Develop your creative practice and work alongside the best in the business as you master the skills required to kickstart your career. The Advertising major in the Bachelor of Professional Communication course at RMIT in Melbourne, combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. Hone your creative thinking to solve communication problems and build an emotional bond between a brand and consumers. You’ll gain an overview of advertising within broader marketing and communication practice, as well as in-depth study of advertising media, and strategic and creative disciplines.

113705E