This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course duration
78 weeks which is made up of 60 contact weeks plus 18 weeks of holiday breaks
Course Content
The qualification requires the completion of 12 units of competency which includes 3 core and 9 electives.
Planlanan Temmuz, Ağustos, Ekim, Kasım, Aralık 2022
Sydney Business and Travel Academy
Level 2, 401 Sussex Street,
SYDNEY,
New South Wales,
2000, SYDNEY, Australia
Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent or have four years equivalent full-time relevant work experience.
International students wishing to study this qualification at SBTA
must also demonstrate the following requirements:
