Graduate Diploma in Marketing

The University of Melbourne

The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market-oriented organisation.Upon completion of this program, students should be able to: Identify the competitive, social and environmental context of business activities and evaluate their impacts on business outcomes and performanceApply a set of essential management tools and frameworks to measure, analyse and drive business performance Demonstrate an in-depth understanding of markets, marketing decision variables, and the market oriented organisationIdentify key factors for effectively leading and manage teamsDevelop learning skills and strong relationships with peers, thereby creating a foundation for career development and lifelong learning.