Master of Business (Integrated Marketing Communication)

Queensland University of Technology

Program overviewTransform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.Study advertising, consumer behaviour, marketing, public relations and survey research.Master the art of crafting on-brand, strategically sound, and engaging high-quality content.Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.Why choose this course?Imagine creating a campaign where a captivating TV ad grabs attention, influencers and content creators share exclusive content on their social media accounts, and news outlets join the chorus with exclusive features. In the world of integrated marketing communication (IMC), you're the mastermind behind the scenes, coordinating different channels to build a strong brand identity that connects with your target audience. At QUT, we are known for thinking outside of the box, pushing boundaries, and not accepting the ordinary, and this program is no different. Our award-winning academics and industry leaders, who bring valuable real-world experience to the classroom, will push you to think differently and challenge the status quo.

Faculty of Business and Law

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