Reputation can be a company`s biggest asset - Develop public relations expertise blending theory with practical experience.

The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.

Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media relations, social media, and event coordination. The program combines theory with hands-on experience in:

• writing
• editing
• visual communications
• time/resource management
• research
• public speaking
• teamwork

You also gain experience in design, content management, social media engagement and business basics. This prepares you for work with:

• all levels of the government
• national associations
• public relations agencies
• private companies
• not-for-profit organizations

Improve your skills throughout the program and gain valuable experience working on the annual charitable fundraising campaign. In the last semester of the program, you put your skills into practice during a 280-hour field placement.

Graduates from this program work across Canada and around the world, and have a thorough understanding of all media channels, from dealing with journalists and other influencers to managing social media campaigns.

Graduates may find employment in:

• public relations
• social media
• communications departments

Graduates may also consider self-employment, freelancing and contract work.

SUCCESS FACTORS

This program is well-suited for students who:

• Are motivated, energetic, creative and flexible.
• Enjoy working in a team environment.
• Are detail-oriented, organized and committed to achieving excellence in their work.
• Possess strong communication and interpersonal skills.