Diploma in Business Administration - Marketing

Northern Alberta Institute of Technology

Mix creativity, strategic sales and business insight and you’ll get marketing as a result. Marketing requires imagination, keen knowledge of one’s audience and the ability to position products and services against the competition. If you’re a strategic and creative problem solver, a career in marketing could be right for you.In NAIT’s marketing program, all the courses are project-based, technology-infused, and student-driven. Students engage in various active learning strategies, hand-on tasks for real world clients to ensure you are career ready, including computer simulations, media creation, and digital marketing.After completion of the fifteen core business and marketing courses, you’ll be able to choose five electives from a list of six course options. Each student has the flexibility of selecting one of the following Marketing pathways: digital marketing, sales, or marketing communications. The 2-year diploma program has been developed in consultation with industry partners. The marketing program at NAIT is designed to provide students with a practical and immersive learning experience. All courses are project-based, integrating cutting-edge technology and fostering a student-driven approach. By actively engaging in various learning strategies, hands-on tasks, and real-world projects for clients, you will develop the necessary skills to thrive in your future marketing career. This includes working with computer simulations, media creation, and digital marketing techniques.Throughout the program, you will complete fifteen core business and marketing courses, which will form the foundation of your knowledge and expertise. Once you have completed these core courses, you will have the opportunity to tailor your education by choosing five electives from a selection of six course options. This flexibility allows you to specialize in one of three Marketing pathways: digital marketing, sales, or marketing communications.The Marketing Program's curriculum has been meticulously developed in consultation with industry partners to ensure its relevance and alignment with the demands of the marketing field. By incorporating industry insights and practical applications, NAIT prepares you for a successful transition into the professional world upon graduation.

JR Shaw School of Business