MSc in Marketing and Consumer Studies

University of Guelph

In order for a business to succeed, decision-makers must be able to understand the behaviour and trends of consumers. Langs MSc in Marketing and Consumer Studies program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large-scale research projects. It will further prepare you to pursue a career in marketing, brand management, product development, market research, and consumer protection policy. The program also provides an excellent training towards the pursuit of a PhD in marketing, consumer behaviour or a related business discipline.The MSc program draws on a variety of disciplines in marketing theory and research methods. You will complete five core courses, including consumer behaviour and marketing theory, three graduate courses in measurement and analysis, and an elective course exploring theoretical topics in marketing, which will help you develop your thesis.Graduates of this program pursue careers in a number of unique areas in marketing, advertising and public sector, including Marketing research, Brand management, Marketing management, Advertising and communication, Quality managementQuality control consulting

Gordon S. Lang School of Business and Economics