Sport and Event Marketing Program (Postgraduate) (B400)

George Brown Polytechnic

The Sport and Event Marketing graduate certificate program provides students with the knowledge and skills employers seek in sports, arts and entertainment and not-for-profit marketing careers. Join like-minded students in downtown Toronto as you learn to examine and apply sport and event marketing best practices, strategies, tactics, tools, and techniques. For over 25 years, George Brown’s Sport and Event Marketing graduate certificate program has prepared students with a foundation in consumer marketing. In 12 months, students learn and develop creativity and critical thinking skills that transfer from the classroom to the boardroom. It is common for assignments and projects to involve industry partners, particularly in the final semester when students plan and run a charitable event.

Centre for Business