Bachelor of Arts (Honours) in Business Management with a specialism in E-Business

Asia Pacific University (APU)

This programme is specifically designed to provide students with: An understanding of the context, nature, role, and significance of management activities across different organisations, with particular emphasis on how digital technologies and e-business models transform modern business practices. An opportunity to develop well-researched, logical, and integrated solutions to multi-faceted problems in dynamic business environments, especially those influenced by digital innovation and online operations. Exposure to core areas of modern business management and specialised e-business domains, and how these work together to produce agile, competitive, and technology-enabled organisations A wide range of employment skills including critical thinking, problem solving, communication, digital literacy, IT application, and the ability to conduct research in business and e-business management contexts.

School of Business and Management