Bachelor of Arts (Honours) in Marketing Management

Asia Pacific University (APU)

APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future. This programme is specifically designed to provide students with: An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing. Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management. A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context. Exposure to how the marketing discipline makes its impact in a variety of contexts.

School of Business and Management