Bachelor of Communication (Public Relations)

Massey University

Your study of public relations delivers knowledge and skills that are in increasing demand – public relations is one of the fastest-growing specialist areas of communication. The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities, strategic thinking and planning capabilities, writing, and research and information processing skills. You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners organise events, write and edit media releases plus online and print newsletters and publications, develop strategic public relations plans, and build relationships through digital media.

School of Communication, Journalism and Marketing