Bachelor of Communication

The University of Waikato

The world is full of stories that need to be told. Get the industry-relevant skills you need to become a communications specialist and digital storyteller using a wide range of technologies - from websites and apps through to films, podcasting and social media. Waikato's Bachelor of Communication offers a choice of five subject majors in Applied Digital Communication, Creative Media, Public Relations, Marketing, and Media Production.Learn how to create engaging multimedia content that helps people and organisations tell powerful stories in new ways, connect and engage with people, and communicate with purpose in the digital era.This degree is an ideal choice if you’re a creative thinker who enjoys expressing ideas and talking to people, you're interested in the latest social trends and digital technology, and you want to produce content that blends writing, film, images, sound and websites.Our graduates will be equipped with the versatile communication skills needed to launch exciting careers in a wide range of creative and media industries - marketing agencies, public relations, film and TV studios, web design, social media, gaming and virtual reality (VR), podcasting and mobile applications, and so much more. These kind of roles are available in private firms, central and local government, as well as not-for-profit community organisations.In this degree, students will learn how to create digital communications that have the power to shape people’s beliefs and behaviours or seek to bring about meaningful social change.

• Applied Digital Communication
• Creative Media
• Marketing
Media Production
Public Relations

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School of Computing and Mathematical Sciences