Graduate Diploma in Marketing and Sales

Ara Institute of Canterbury Limited

We live in a competitive marketplace with goods, services and experiences constantly promoted and sold. This qualification will give you an advanced understanding of the art of marketing in today’s fast-paced, ever-changing commercial landscape. You’ll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues. Additionally, you’ll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you’ll address business issues or advance business opportunities.