BA (Hons) Fashion Communication and Branding - Fashion Journalism and PR Pathway

Anglia Ruskin University

Learn the fundamentals of fashion business and marketing, before developing all the necessary commercial skills to get you ready to start your own business or work for a fashion house. In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.Study on our BA (Hons) Fashion Communication and Branding degree in Cambridge, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions.You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context, and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact. You’ll work closely with students from across our University, including the Faculty of Business and Law on marketing and events, and Cambridge School of Creative Industries and Cambridge School of Art to create eye-catching campaigns and digital content.Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records.Talks from visiting lecturers and live briefs from industry are built into our course. They focus on areas including event management, brand identity, entrepreneurship, sustainability, marketing and promotion.