Digital Marketing - BA (Hons)

University of Chester

Succeed in an increasingly digital world, explore the latest digital technologies, innovate, and devise solutions for real digital marketing challenges. From the first day on our course, you will begin to learn the skills that will develop you into a digital marketing expert. In your first year, you will learn marketing fundamentals alongside practical application, begin to build your professional portfolio with real live digital projects, and build and launch your own website.In the second year, you will use more specialised digital marketing techniques, open and explore the digital marketer’s toolkit (including social media, mobile, virtual and augmented reality) and discover the wealth of possibilities available for creating outstanding, successful campaigns.In your final year you will look at the future of marketing, including mixed reality, ‘big data’, and smart technologies. You will continue to work on practical digital marketing projects to add to your professional portfolio and may showcase projects centred around the apps, mobile websites and augmented reality tools that you have created.