About the course

From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.

This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.

There are six entry points through the year. This allows you to start when it is most suitable.

Why choose this course?

• Learn the theoretical and practical skills that are demanded by the world’s leading digital marketers
• Study with seasoned professionals, academics and practicing experts, focusing on areas such as Marketing Data Analysis and Marketing Communications
• Develop your entrepreneurial expertise through seminars, workshops, project work and our well-established links with the local digital community
• Gain an understanding of the strategic knowledge and skills you will need to make effective business decisions and become a successful digital professional
• Explore the innovative creative concepts that are driving the latest global digital success stories, and develop the confidence to take your own imaginative ‘leaps of faith’
• Challenge yourself as you study the theory and practice behind audience behaviour and what make consumers buy (or not buy) products and services
• Benefit from studying at a university with recognised expertise in ‘Big Data’, and a campus that is home to Phase 1 of the award-winning MK Data Hub.

How will I be assessed?

The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by your own contribution through individual learning, will take you to your first assessment point. At the end of your six-week block, your final assessment will be due. This will be a demanding but very rewarding experience.