Marketing and Data Analytics

University of East Anglia UEA

**Overview**In the rapidly evolving landscape of marketing, data-driven decision-making has become essential for businesses to achieve and maintain a competitive edge.Our dynamic BSc in Marketing and Data Analytics is designed to empower you with the skills and knowledge needed to excel in the digital age, where data forms the foundation of effective marketing strategies. On this exciting programme, you’ll be given a solid grounding in both marketing principles and analytics. The curriculum has been carefully structured to offer you a variety of opportunities to engage with modules that cover core topics such as data collection, analysis, interpretation, and reporting, alongside essential marketing and management studies. You’ll also gain hands-on experience with data tools and techniques. This comprehensive approach ensures that you’ll develop a strong command of data handling, enabling you to understand customer behaviour, market trends, and the effectiveness of different marketing channels. One of the unique aspects of this degree is its integration of data analytics within traditional marketing topics, giving you a broader understanding of how analytics can enhance and support marketing decisions. Throughout the course, you’ll be encouraged to apply your analytical skills to real-life case studies, providing an invaluable opportunity to bridge theory and practice. Working with industry-standard software and tools, you’ll learn to process and interpret data to derive actionable insights. This practical experience is complemented by projects and assignments designed to simulate challenges faced by contemporary marketing professionals today. You’ll graduate with a robust set of skills that are highly valued in today’s data-centric marketing world. Whether you aspire to work in digital marketing, brand management, market research, or strategic consulting, this programme will equip you with the tools needed to excel in your future career. **Disclaimer**Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk