Marketing Data Analytics - BSc (Hons)

University of Bedfordshire

Power up your career with a course designed to meet the growing demand for graduates who can transform the world of marketing though data-led decision making, using leading-edge, industry-standard analytics tools. These include R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics) and AI (like ChatGPT, GitHub, Copilot, Gemini, K-AI and Cursor.**Facilities and specialist equipment*** State-of-the-art business analytics suite to support data analytics and big data* Access to specialist software for digital marketing analytics* Resources from the Institute of Data and Marketing (IDM)* Access to R, Python, SQL, Tableau, Power BI and other industry software**Your student experience**Become **adept at facilitating data-driven solutions for today's market**, developing skills that give you the edge in the fast-paced digital transformation of business.**Constant training in data analytics using industry-appropriate software** offers you many opportunities to explore how customer data and marketing metrics can help support data-informed decisions.Learn from **experts in data analysis** **who teach you how to make marketing decisions** around target customer profile selection which product features to develop and how much to invest in a campaign while still maintaining profitability.Get involved in **opportunities for consultancy experience, competitions and live projects in data analytics** during the second and third years of the degree, assisting businesses ranging from start-ups to established corporations to solve problems, up-skill and innovate.Join our **student Marketing Club**, affiliated with the Chartered Institute of Marketing (CIM), and attend **workshops** on a range of areas – recent workshops have been on neuromarketing, AI and influencer marketing.**Benefit from masterclasses** from industry experts so you learn from their experience and keep at the leading edge in your field.Recent **industry visitors** include senior staff from Bute Street Festival IBM Global Markets Luton Town Football Club Andrews UK RetroGames West Wing Studios and Wonderbly.See digital marketing and data analytics in action with **field trips** to relevant companies and agencies.

Department of Business Systems and Operations