MSc Digital Marketing Management

University of Strathclyde

Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. The department was one of the first marketing departments established in the UK and has more than 50 years of internationally leading research, innovation and global impact.The programme is designed to be both academically rigorous and highly responsive to the dynamic demands of the digital economy, balancing between strategic thinking, theoretical insight, and the practical skills needed to thrive in today’s data-driven and customer-centric marketing environment.Key features of the course include:a teaching team with deep expertise in digital marketing and digital transformation, blending cutting-edge academic research with strong links to industry and fast-growing practitioner engagementhigh industry engagement, including hands-on experiences with digital and emerging mediaa capstone Data-Driven Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to build and optimise functional affiliate marketing platforms.Our students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives in the classroom.