MSc Digital Marketing

University of Salford

Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing. This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. You'll gain an understanding of how to: Enhance Consumer Experience across diverse digital touchpoints Decode Consumer Behaviour Master Search and Social Media Marketing (SSMM) techniques Make Data-Driven Marketing Decisions and Choices Develop content and implement Strategic Marketing Campaigns that deliver measurable impact. Situated at the heart of Greater Manchester's business, finance and digital sector, Salford Business School is perfectly placed as a dynamic hub for the development and exchange of knowledge. We combine cutting-edge learning with strong industry connections, preparing you to lead change in the fast-paced world of business and management. You will: Develop a deeper knowledge and understanding of the theories, concepts, and principles applicable to marketing Experience real-world experience through consultancy or work-based projects Become an enterprising and responsible marketer who is socially and ethically aware of contemporary issues in the marketing environment.

Salford Business School