MSc Digital Marketing

Henley Business School

The digital marketing landscape is ever evolving, consumers are better informed and have more influence on buying behaviour online. In this Masters in Digital Marketing you’ll explore how consumers engage with brands online, and you'll develop expertise in key digital marketing specialisms such as SEO, social media, content creation and campaign planning. The module Digital Marketing Analytics examines the role of statistics in the context of web and social media platforms. You will be able to put your knowledge in practice by formulating your own marketing and business plans. You will be assessed through a variety of teaching methods depending on your chosen postgraduate course, including: online materials group assignments case studies field visits presentations consultancy work examinations Most of the core modules are assessed through coursework, including group projects, individual reflective reports, presentations, and individual portfolios. A small number of modules include exams, with these typically contributing between 40 to 60% towards the overall module grade. In order to complete the programme, students are required to complete a capstone module in the summer period an international study strip, work placement or applied project.

Marketing