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The BSc Psychology and Artificial Intelligence combines the scientific study of human behaviour with cutting-edge developments in computing, data science, and machine learning.You will explore how biological, cognitive, and neural processes shape behaviour, alongside the social, developmental, and environmental influences that affect how people think and act.You will build a strong foundation in core areas of psychology while developing expertise in artificial intelligence, machine learning, and data science. By integrating these disciplines, you will learn how to analyse complex data, understand computational systems, and apply psychological insights to real-world challenges.Throughout this course, you will:* Apply psychological theory to real-world and technological contexts* Explore behaviour from biological, cognitive, developmental, and social perspectives* Develop skills in AI, machine learning, and data analysis* Build research, analytical, and problem-solving skills* Gain experience through practical work and industry engagementYou will study in a supportive and inclusive environment, with access to state-of-the-art facilities including advanced psychology laboratories equipped with EEG, eye-tracking, and brain stimulation technologies, as well as modern computing labs and a dedicated cyber security lab.These facilities will give you hands-on experience with the tools shaping contemporary research and industry practice.You will be taught by expert researchers and industry-informed staff, benefiting from a research-led curriculum designed to support your progression into careers across psychology, computing, and data science, or further specialist study.
