Strategic Communication MSc

Birleşik Krallık

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Course overview

Organisations of all types operate in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. As a result, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.

Introduction

The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on:

How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.

The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.

The contexts and practices strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.

The course combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.

You will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.

Practical projects include a variety of activities such as designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.

The programme creates many opportunities for interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, you will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.

Hangi bölümdeyim?

University of Liverpool

Öğrenim seçenekleri

Full Time (12 ay)

Okul ücreti
£24,800.00 (TRY 1,004,374) Yıllık
Bu ücret sabittir

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başvuru Tarihi

12 July 2024

Başlangıç tarihi

23 Eylül 2024

Yer

University of Liverpool

The Foundation Building,

765 Brownlow Hill,

Liverpool,

L69 7ZX, England

Giriş koşulları

Uluslararası öğrenciler için

You will normally need a 2:1 honours degree, or above, or equivalent. This degree should be in a communications-related discipline, such as media, communication, linguistics or management. We also encourage applications from graduates who have work experience in a relevant role. You should provide a personal statement with your application. This should demonstrate your interest in the programme and a good understanding of the programme content, as well as outlining your preferred career path in the field of communications. IELTS: Overall 6.5 with W 6.5 and S L R 6.0. TOEFL iBT: Minimum 88 overall with L 19 R 19 W 21 and S 20.

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

Pathway seçenekleri

Diğer ortaklar tarafından teklif edilenler

Bu üniversite aşağıdaki üniversitelerden pathways programlarını kabul etmektedir
  • Kaplan International College (KIC) London
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University of Liverpool Hakkında

Britanya’nın ilk ‘Kırmızı Tuğla’ üniversitesi University of Liverpool, 130 ülkeden 8000 uluslararası öğrenciye ev sahipliği yapıyor.

  • Prestijli Russell Group’un kurucu üyesi
  • Teaching Excellence Framework (TEF) 2023’te Altın derece sahib
  • Araştırmaların %91’i dünya lideri/uluslararası çapta mükemmel
  • Britanya’nın en ikonik ve kucaklayıcı şehirlerinden birinde

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