Associate of Applied Science in Music Business

San Antonio College (Alamo Colleges)

The music business program is the only one of its kind in San Antonio. It’s where students learn about the business of music while using the latest industry-standard practices. The program focuses on understanding studio and live event sound, including multitrack mixdown recording application and the business side of music with copyright law and music publishing. Students learn the elements of the music industry through real-world, hands-on experiences. As with any industry based on technology, the music business has undergone tremendous changes over the last couple of decades. More recently, as music consumption has been transformed by streaming, and with more affordable digital equipment and applications available, the lines that separate musicians from production and label management have become harder to recognize. The emerging models make it more important than ever that a combination of technology and entrepreneurial awareness is key to continued success. In addition to the Music Business associate degree, the program also offers two certificates: Music Business Administration, an 18-hour program to develop business management and music promotion skills, and Music Business Technology, a 17-hour program to learn technical skills in music production.