Begin your career as an impactful marketer by learning to analyze marketing data and formulate strategies that best position organizations’ products and services in the global marketplace.

What You’ll Learn

The AACSB-accredited Business Administration, B.S. with a Marketing concentration will help you learn how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.

You’ll work with the latest technology in almost all of your classes, which you can put to work in the real world through internships and practicums with innovative companies in New York City and beyond. You’ll also solve specific problems for real companies through various competitions, including New York Tech’s Broadridge Challenge and the College Fed Challenge.

What makes our program special?

Only 5% of business schools worldwide have earned AACSB accreditation.
Our strong alumni network of 100,000+ includes leaders in all industries.
Progressive curriculum development ensures our program remains contemporary and competitive.
Our Triple Platforms of Excellence extends learning beyond the classroom to give you the professional and personal skills you’ll need to succeed.

Upon completion of your B.S. degree, you’ll be able to:

Demonstrate competency and make decisions in all functional business disciplines.
Use technology as a decision support tool in business.
Conduct and utilize research to support business innovation.
Integrate functional disciplines together to effect sound policymaking and business planning.

Career Options

Advertising Director
Chief Marketing Officer
Event Manager
Marketing Research Analyst
Media Buyer
Public Relations Strategist
Retail Manager