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B.A. in Strategic Communication, Advertising

Amerika Birleşik Devletleri

3

Ne öğreneceğim?

The major in advertising focuses on the skills needed to appeal to consumers effectively by designing and evaluating advertising initiatives using a variety of media platforms.

Practical experience and internships are built into the program.

You’ll study the principles and practical applications of writing, market research, creative strategy, long-term relationship building, and management — and you’ll put them straight into practice by preparing media plans and strategy, writing copy, and helping plan and execute complete campaigns for the University’s TV, radio, and multimedia authoring properties.

When you graduate, you’ll have true professional experience and plenty of real-world practice to build on.

Requirements and core courses

All communication majors start with four courses that set the stage for everything else:

COM 101: Media and Society
COM 102: Public Speaking
COM 105: Communication in Global Contexts
COM 138: Communication Overview

A writing test is part of the Communication Overview course. Admission to the communication program is based on cumulative WSU GPA and performance on the writing test.

CORE COURSES

The major is built on core courses like these:

Advertising Principles and Practices
Creative Media Strategies and Techniques
Media Planning
Advertising Agency Operation and Campaigns

The major also includes four elective courses of your choice. This gives you room to customize the major to your own strengths and goals.

Careers

A major in Advertising opens a wide range of career options.

Advertising students often go on to career positions such as advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.

Hangi bölümdeyim?

Edward R. Murrow College of Communication

Öğrenim seçenekleri

Full Time (120 kredi saati)

Okul ücreti
US$26,950.00 (TRY 507,629) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

21 Ağustos 2023

Yer

Vancouver Campus

14204 NE Salmon Creek Avenue,

VANCOUVER,

Washington,

98686, United States

Full Time (120 kredi saati)

Okul ücreti
US$26,950.00 (TRY 507,629) Yıllık

*Gösterilen fiyat gösterge amaçlıdır, lütfen kurum tarafından kontrol ediniz

Başlangıç tarihi

21 Ağustos 2023

Yer

Everett Campus

915 N. Broadway,

EVERETT,

Washington,

98201, United States

Giriş koşulları

Amerika gelen öğrenciler için

To be considered for admission to Washington State University as a freshman, a student needs to complete at least 12 years of school, culminating in an appropriate secondary certificate or external examination. (We may consider the first year or two of university in some countries to be secondary level.); Schooling should include preparation in humanities, mathematics, basic sciences, and social sciences; WSU requires a minimum grade point average of 2.70 (on a 4.00 scale) for admission as an international freshman.

Uluslararası öğrenciler için

To be considered for admission to Washington State University as a freshman, a student needs to complete at least 12 years of school, culminating in an appropriate secondary certificate or external examination. (We may consider the first year or two of university in some countries to be secondary level.)

Schooling should include preparation in humanities, mathematics, basic sciences, and social sciences.

WSU requires a minimum grade point average of 2.70 (on a 4.00 scale) for admission as an international freshman.

TOEFL - 79; IELTS - 6.5; Cambridge B2 First, C1 Advanced, or C2 Proficiency – 176; Duolingo English Test - 105

Seçtiğiniz bölüme bağlı olarak farklı IELTS koşulları olabilir.

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Washington State University Hakkında

WSU, 1890'dan beri ilham kaynağı olmaktadır ve öğrencilerini dünyayı daha iyi bir yer haline getirmeye teşvik etmektedir.

  • Eğitmen başına yalnızca 15 öğrenci
  • 11 akademik fakültede 200'den fazla bölüm
  • Şu ana kadar 400+ milyon dolar değerinde burs ve maddi yardım
  • İlk 100 Devlet Okulu Arasında (U.S. News & World Report 2021)

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