Bachelor of Arts in Business Administration

University of La Verne

La Verne’s Bachelor of Arts (B.A.) in Business Administration Program links business administration theory with work experience and industry practices to set students up for successful careers. The program focus on critical thinking and interpersonal skills, teaching students to work in group settings. Ethics is also paramount, with emphasis on the impact of cultural differences on business practices. To provide maximum convenience and flexibility, the program is offered online and is available at several locations throughout California, including Bakersfield, Burbank, Crafton Hills Community College, Irvine, Mt. San Antonio College, Ontario, Rio Hondo Community College, and Santa Clarita, as well as at Naval Base Ventura County.
Business Administration Courses and Concentrations
The B.A. in Business Administration consists of 52 semester hours. Students must complete 12 semester hours of prerequisites, 32 semester hours of core requirements, and 8 semester hours of electives. They can also choose a concentration from the following options:
Business Finance Concentration
This concentration prepares students for successful careers in the corporate finance, industrial, or bank management fields.
Marketing Concentration
This concentration examines the tools and techniques used to determine the needs of individuals or segments of society to provide the most effective means of informing customers of the availability of goods and services and to deliver such goods and services.
Business Management Concentration
This concentration studies theoretical foundations for understanding how an organization is affected by its environment and how employees are motivated to accomplish organizational goals. It also focuses on the practical skills necessary for attracting, encouraging, and retaining human resources and the interpersonal skills needed for business administration and management.
Information Technology Concentration
This concentration prepares students for successful careers in Information Systems/Information Technology. It also provides an overview and trend analysis for decision making.

• Business Finance Concentration
• Marketing Concentration
• Business Management Concentration
Information Technology Concentration

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College of Business and Public Management