Bachelor of Business Administration in Business Data Analytics

University of Akron

The BBA - Business Data Analytics is an interdisciplinary major that prepares students to answer important questions that arise in organizational decision-making that can be informed by economics and analyzed using data. Core competencies include critical thinking skills, data acquisition skills, data analysis techniques, the application of economic theory to analyze economic data, communication skills, and proficiency in the use of data analytic computer software used in the workplace.Students gain experience in applying economic theory in a wide variety of settings and round out that training with data analytic coursework from other disciplines within the College of Business Administration and elsewhere. After completing the program, students can expect job opportunities as analysts in a wide variety of fields, including general business banking financial services federal, state and local government consulting and not-for-profit organizations.Throughout the curriculum, students work with real-world data sets in answering real questions about the business and economic world. They gain experience in confronting data problems (e.g. collection and quality issues, limitations of published data series) and develop skills to present answers in a stunning and visual way. Paid-for credit internship and cooperative work experience opportunities are available where students see how their education is applied in real-world settings. Guest speakers expose students to experiences of key members of the business community, nonprofit organizations, and the government.

College of Business