Bachelor of Business Administration Degree with a Major in Marketing

Pittsburg State University

Marketing Major: Learn to analyze market trends, understand consumer needs and preferences, and develop effective marketing strategies to promote products, services, and brands. Industry Connections: Pitt State has strong ties with the local and regional business community. Through our industry partnerships, guest lectures, and networking events, you will have the opportunity to connect with professionals and gain insights into the industry. Make Data-Driven Decisions: Gain proficiency in market research methodologies, discovering how to gather and analyze data to make informed marketing decisions. Leverage data analytics techniques to track campaign performance. Master the Digital Landscape: Develop skills in utilizing digital platforms and tools to engage with customers, build brand awareness, and drive effective marketing campaigns.

Kelce College of Business