Bachelor of Business Administration - Marketing

Hult International Business School

Effective marketing changes people's lives. It understands what they want, what they need, when, and how. Good marketers drive the strategy of the business by combining analytical focus with creative ingenuity.

What you'll learn

• Researching the 4C’s: Customers, competitors, the company, and context
• Market orientation and product positioning
• Creating and managing a unique brand
• The 4P’s of the marketing mix: Product, price, promotion, and place
• Sales pipeline management