Bachelor of Business Administration in Marketing

Texas A and M University - Kingsville

Put your creativity, strategic thinking, brand-building, and technology skills to work. Marketing at TAMUK is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions, marketing plans, in-class exercises, and hands-on experience with working on company projects. You also learn the academic evidence for ''what works'' in marketing from leading scholars in the field.Our students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. As a Marketing major, you’ll not only learn the basic principles of marketing goods and services, consumer behavior, and marketing research and strategy, you’ll also be exposed to negotiation, promotion, retail and sales management, digital marketing, and even web design.Business begins with a product or service. No matter how efficiently a product is manufactured, how effectively an operation is managed, or how accurately those operations may be accounted for, no business can be successful without a sale. The development, promotion, and sale of products/service drive successful businesses, large or small. This exposure generates career opportunities in each area of marketing and effectively equips you for managerial and executive positions in the field.

College of Business Administration